Do you know how Aveda got started? Our fearless founder, Horst Rechelbacher, was definitely a man ahead of his time with a strong vision of the future – for our planet and the business of hair. Learn more about him and how Aveda got its start with this video.
In Aveda’s 38 years in business, there have only been three Global Managers.
The newest manager, Barbara De Laere is an exciting addition to the Aveda family. With experience building brands all over the world and a strong commitment to the Aveda mission, we’re excited to see what happens next! Learn more about Barbara here.